Three brewers are interested in acquiring Mexico's FEMSA Cerveza in a $7.5-billion plus auction, with SABMiller seen front runner in a deal likely to be sealed in January, sources close to the situation said Friday. Europe-based brewers SABMiller and Heineken are both keen to buy one of the last big emerging market brewers, while Japan's largest brewer, Kirin Holdings, has asked for details on the brewer, which was effectively put up for sale last month.
American brewer Molson Coors looked at FEMSA's beer operations but has backed away, largely reflecting the big loss it made buying Brazilian brewer Kaiser in 2002 then selling it to FEMSA in 2006, the sources said.
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