Nov 3, 2009

Electrolux says to focus on emerging markets (including Brazil and Mexico)

World No.2 appliance maker Electrolux will focus more on emerging markets, especially Russia and Brazil, to take advantage of long-term growth potential, its chief financial officer said on Tuesday.
Electrolux has the potential to expand further in countries outside its main European and U.S. markets, though these must remain the key focus, Jonas Samuelson said at an investor presentation.
"We are not fully represented in emerging markets and must focus on them," Samuelson said. "We are looking first at low hanging fruit."
In addition to Russia and Brazil, Samuelson also saw room for growth in Southeast Asia and Mexico, but was less optimistic about prospects in China.

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